Here at eVending, we love showcasing the latest innovations in the vending world, from the futuristic to the straight-up wacky. Fortunately for our industry, the trend of cool new creations has yet to slow down, as evidenced by this report from Fast Company. Clothing company Allen Solly has come up with a creative way to promote its new collection by dispensing sample shirts through a billboard.
Yes, you read that correctly. Allen Solly has employed the use of a hybrid billboard/vending machine that gives out free shirts in exchange for a simple Tweet. When customers tweeted using the hashtag #RainingSolly, the shirts would move closer and closer to the edge of the billboard, eventually falling out for any lucky fans waiting for a freebie. By utilizing advanced technology to sync Twitter with the billboard, the company was able to gather an enthusiastic crowd of excited potential customers, as evidenced by the video below. Nothing builds brand loyalty by some free stuff given out in a really cool way, and we are sure that people will remember Allen Solly for this unique promotion.
We are consistently amazed and inspired by the various ways that companies use vending products to expand the reach of their business. And while the billboard machine is cool, increasing your income can be just as simple as putting one of our traditional vending machines for sale in your establishment. If you are looking for loyal customers and solid profit, browse our vending products today!