Skip to content
THE 4PS OF SUCCESSFUL VENDING
How to make the case for providing workplace vending machines and the importance of the 4 Ps of marketing: Product, pricing, placement, and promotion
If your business is considering adding company vending machines, here are four key things to remember for a successful vending machine marketing strategy.
1. Product – What kind of vending do you intend to utilize? Do you need drinks, snacks or food? Maybe you are looking for a combination of options?
2. Pricing – Cheaper impulse items should be placed at eye level for a quick response from customers. Larger higher priced items such as food will be sought out by someone looking for meal options.
3. Placement – It is usually a good idea to vend healthier snack and drink options in health clubs, doctors’ offices or any location people will be concerned with eating right. If you need high energy options, they are perfect for locations such as skate parks or swimming pools.
4. Promotion – Promote seasonal items whenever possible giving your customers new unexpected flavors to help celebrate the holidays.
If you or your company are considering a vending machine service option for your location, it is important to come up with a solid plan for what kind of vending is needed.
• Are employees only going to use the machines?
• Will the public have access to your vending machines?
• Do you want to offer drinks, food, or snacks?
• Will frozen foods be an option?
• Are there going to be power outlets available?
• How much space will the machines take?
eVending has a vending machine option to fit any need whether big or small. We can help you with a solution to fit any size location. Our combo vending machines can be combined with individual snack or drink machines to add more flexibility to serve customers better. You are in complete control when it comes to deciding what you want to provide to make the best profit for your business. We not only provide superior vending equipment, we also help with online tech support and parts ordering to make your vending experience the best in the industry.
Call us today and let our team of experts help you get started with your vending business.
If your business is considering adding company vending machines, here are four key things to remember for a successful vending machine marketing strategy.
1. Product – What kind of vending do you intend to utilize? Do you need drinks, snacks or food? Maybe you are looking for a combination of options?
2. Pricing – Cheaper impulse items should be placed at eye level for a quick response from customers. Larger higher priced items such as food will be sought out by someone looking for meal options.
3. Placement – It is usually a good idea to vend healthier snack and drink options in health clubs, doctors’ offices or any location people will be concerned with eating right. If you need high energy options, they are perfect for locations such as skate parks or swimming pools.
4. Promotion – Promote seasonal items whenever possible giving your customers new unexpected flavors to help celebrate the holidays.
If you or your company are considering a vending machine service option for your location, it is important to come up with a solid plan for what kind of vending is needed.
• Are employees only going to use the machines?
• Will the public have access to your vending machines?
• Do you want to offer drinks, food, or snacks?
• Will frozen foods be an option?
• Are there going to be power outlets available?
• How much space will the machines take?
eVending has a vending machine option to fit any need whether big or small. We can help you with a solution to fit any size location. Our combo vending machines can be combined with individual snack or drink machines to add more flexibility to serve customers better. You are in complete control when it comes to deciding what you want to provide to make the best profit for your business. We not only provide superior vending equipment, we also help with online tech support and parts ordering to make your vending experience the best in the industry.
Call us today and let our team of experts help you get started with your vending business.