Vending machine companies are going increasingly digital, and a closer look at the benefits of digital payment options shows why.
Convenience for customers is one of the primary benefits of digital payment options. Carrying cash is becoming increasingly infrequent, as debit cards are small, secure and easy to use. The consumer between the ages of 18 and 34 uses a debit card 51 percent of the time, according to recent statistics. When today’s consumer visits combo drink snack machines, chances are high they have no spare change jingling around in their pocket. Machines that take digital payments cater to the needs of the average consumer.
For the snack machine’s owner, digital payments also provide benefits. Since a high number of people prefer to use debit cards the majority of the time, this may lead to an increase in sales from vending machines. Also, combo drink snack machines that take credit cards are accessible to consumers who are out of cash when they want a snack.
Debit cards have not yet eliminated the need for cash, which is why vending machine companies are investing in machines that take both. To maximize their income, today’s investors who own drink and snack machines should consider both as well.